This privacy policy applies to the processing of personal data that we collect or you submit when you visit our website and when you use our apps.
BESTSELLER Handels B.V., Sint Jorissteeg 2, 1012 XV Amsterdam, the Netherlands, is the data controller of the personal data covered by this privacy policy.
1. OUR STATEMENT ON PRIVACY
It is our mission to give you a great fashion experience right from the moment you start browsing the many styles, to the time that you actually receive your order. As part of your shopping experience with us, we want to ensure you that we protect and respect your privacy and handle all your personal data with care.
We uphold the following principles when handling your personal data:
- We collect and store data for these main purposes:
• Packing and delivering your order
• Customer service
• Improving your user experience
• Marketing
• Fraud prevention
• Regulatory requirements
- We only collect data that we need for the purposes mentioned above
- We delete your personal data when we no longer need it
- We don’t sell your data
- We keep your data secure
Below you can read more about how and why we collect and store your personal data – and who we share it with. You can also read about how you can exercise your privacy rights, e.g. how to request access to your personal data.
2. COLLECTING & USING YOUR PERSONAL DATA
FULFILLMENT OF YOUR ORDER
To handle your order, we need some information from you. When you place an order with us, you provide us with your name, address, email, phone number, payment method and, of course, which products you wish to purchase. We use the information to fulfill your order including sending an order confirmation and packing and delivering your order.
CUSTOMER SERVICE
When you contact our customer service via email, chat or phone etc., we will register the personal data that you provide to us. Our customer service has access to all information about your order, so we can help you in the best possible way, whether you have questions about the status of your order, or if you need to return an item, e.g. via an online return portal. Our customer service is also able to see any previous correspondence with you as this allows us to provide you with a better service.
If you use our “Notify Me”-service, we will use your email, in accordance with your request, to notify you when a certain item is back in stock.
IMPROVEMENT OF YOUR USER EXPERIENCE
We constantly strive to give you the very best user and shopping experience on our website. We do that in different ways, but an important part of it is by tracking your browsing behavior on our site as well as our social media platforms in order for us to improve the user friendliness, layout, functionalities, and overall experience of the site. We do that by using cookies. You can read more about cookies HERE. We also use your browsing data to recommend you products that we think you might like.
MARKETING
In order for us to present you with the best possible fashion advice and most relevant news and marketing, we and our advertising partners use personal data to personalize the recommendations and promotions on our website and to show you relevant advertising on other websites, social media networks and apps. Doing this, we use information about your use of our websites and services including information such as order history, past correspondence and profile information. This information may be combined with other information which you have provided to our advertising partners or which they have collected themselves. Our partners may use cookies to collect information when you visit our website. Read more about the cookies used on our website HERE.
Below you can read more about how we personalize our marketing towards our customer club members, the users of our apps and through our marketing cookies.
I CUSTOMER CLUBS
If you have signed up to our customer club we use information about you to send you newsletters with offers, information about new styles, fashion guides etc., based on your preferences. You can read more about the membership in the specific customer club terms & conditions and privacy policy, which can be found HERE.
II COOKIE BASED MARKETING
Some of our marketing activities are based on cookies. Among other things, the marketing cookies that we use collect information about your style and size preference, device ID, geolocation based on your IP address and your general browsing behavior on our websites. These cookies also track which ads you have already seen, how many times you have seen them, whether you have clicked on any of them and whether or not you have placed an order after clicking. Further, some of the cookies will be able to track you also when you visit other websites or social media networks. We use that information to personalize the recommendations and promotions on our websites and to show you relevant advertising on other websites such as social media networks and comparison shopping engines as well as on other applications. For instance, if you have looked at a specific pair of jeans, we may present you with adds for that pair of jeans or similar on your social media news feed.
In addition, we may also combine the information collected by cookies with your order history, past correspondence and other information you have provided us with for marketing purposes.
You can read more about our use of cookies HERE.
MY ACCOUNT
If you choose to create a personal customer account (My Account), you must provide us with your name and email address. You can also choose to give us your phone number and address.
My Account provides you with an overview of you shopping bag, your order history and your potential membership of our customer club.
You can update or delete your account at any time by logging in.
FRAUD PREVENTION
We use the personal data submitted by you when you place an order for fraud detection and fraud prevention purposes. For those purposes we may also receive additional information from our payment solution partners.
REGULATORY REQUIREMENTS
We use and store your personal data in order to comply with regulatory requirements, e.g. bookkeeping regulations.
LEGAL BASES FOR COLLECTING AND USING YOUR PERSONAL DATA
We collect and use your personal data on the following legal bases:
• Fulfilment of your order
• Customer service
• Improvement of your user experience
• Fraud detection and prevention
• Analysis, user experience and development based on cookies
• Customer clubs
• My Account
• Cookie-based marketing
• Regulatory requirements
3. SHARING PERSONAL DATA
In order to provide our services, we share personal data with our partners. We only share your data when this is allowed by law and all our partners are committed to keeping your data safe. Some of our partners are “data controllers” and others are “data processors”.
DATA CONTROLLERS
The below described partners are data controllers meaning that they are directly responsible for the processing of your data. We only share personal data to the extent it is required for performance of their services, e.g. shipping.
When you complete an order, your payment is handled by our payment solution partners. Some of our payment solution partners are data controllers such as Adyen, Klarna, and PayPal. In order to be able to offer you these payment options, we will pass certain aspects of your personal information, such as contact and order details, in order for the payment providers to assess whether you qualify for their payment options and to tailor the payment options for you. You can find more information about these providers, including their terms and conditions and privacy policies on their websites.
Afterwards, your order is sent to our warehouse. When your order is packed and ready to ship, we share your name, address, email and phone number with our carrier partners to fulfil your delivery.
For marketing purposes, we may share non-reversible and encrypted (hashed) information about you and your use of our websites and services with our advertising partners who may combine it with other information that you have provided to them directly or that they have collected themselves. We also share information such as your IP address and order information with our affiliate partners to settle commission for their reference to our online store.
DATA PROCESSORS
The partners described below are data processing operators authorized to process personal data on our behalf and according to our instructions. Our payment solution partner, Adyen, manages your payments as a data processor. Your payment data is sent directly to Adyen, where it is processed and stored in a highly secure environment in accordance with regulatory standards. Our technical service providers process your personal data when they have access to our databases or store personal data in their applications. These service providers include, for example, hosting providers, our website platform providers, and message distribution system providers. Additionally, we have partners who provide customer service and customer experience tools, such as a tool that allows customers to comment on their experience. Finally, as part of our advertising campaigns, we share non-reversible and encrypted customer email addresses with social media and other partners who will make these campaigns available on their sites or in your social media feeds.
OTHER SITUATIONS WHERE WE SHARE DATA
For club members, we share information about your orders and other activities on our online stores, such as your cart and wish list with the customer club. If we are required by law, a court order, or a decision from another authority, we will share personal data with the competent authority or a third party. We also report fraud incidents to the relevant authorities.
DATA TRANSFER OUTSIDE CANADA
Some of our partners process your personal data outside Canada. In this case, we will ensure that your personal data is always covered by an adequate level of data protection. Unless stated otherwise, data transfers are covered by the European Commission's standard contractual clauses. The partners listed below are entities located outside Canada:
- Google, United States
- Facebook, United States
- Zendesk, United States
- Atlassian, United States
Additionally, some of our partners may use external subcontractors located outside Canada. In this case, our partner is obligated to ensure the security of your personal data. If you would like specific information about these external subcontractors, please contact privacyofficercanada@bestseller.com.
HOW LONG DO WE KEEP YOUR PERSONAL DATA?
We store your personal data only for as long as necessary to achieve the purposes for which it was collected, to establish, defend, or exercise legal claims, or to comply with regulatory requirements (e.g., accounting regulations in the country where we operate). Once this is no longer the case, the information is deleted. You can also request the deletion of your personal data. We will comply with this request unless we are required to retain the information for regulatory reasons or to establish, execute, or defend a legal claim or ongoing dispute.
COMPLAINTS
If you wish to file a complaint regarding the processing of your personal data, you can always contact our privacy officer at privacyofficercanada@bestseller.com.